Media ShopTalk: w/c 1st July 2013 - Distribution of Content.
Published on Monday, 01 July 2013 by Chris Botha in
The Mediashop news
The recent release of the Audit Bureau of Circulations (ABC) results - brought with it the usual hoopla, shouts of doom and gloom, and general sentiment that print is headed for a swift and sudden death. The numbers after all…
Media Inflation Watch In this issue we look at some highlights from Mike Leahy’s January – Marc...
Published on Tuesday, 25 June 2013 by Mike Leahy in
The Mediashop news
New weighting measures were introduced into the TV measurement survey TAMS in 2012 Q3. Thus audiences of 2012 Q3 and later should not be compared directly to audiences of previous periods. This means it is inadvisable to combine the apples…