The Argument for Online Video Ad placement
Published on Saturday, 16 August 2014 by Estiaan Robbetze in
Technology
The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People…
What is happening in the SA radio landscape
Published on Friday, 18 July 2014 by Richard Lord in
Technology
Having spent the better part of two years working at the RAB in the UK in the early to mid-2000s it always surprised me that radio as a media type was not particularly well supported by UK advertisers. It was…
Contrary to popular belief I don't consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you.…
First quarter ABC’s - read all about it!
Published on Friday, 06 June 2014 by Tumi Mokgadinyane in
Economics
South Africa has seen some of the most newsworthy times over the past six months. Newsrooms have been buzzing and even those who don’t normally read have probably picked up a print publication or two. Events have certainly got us…
Tiger Brands at The MediaShop, investigates the wear out factor in advertising...
Published on Friday, 23 May 2014 by Isla Prentis in
Marketing
Many marketers ask the question, when does my ad wear out? Well, when it comes to television the truth is that most ads wear out in marketing offices long before they wear out in the consumer's mind. Each year when…
The MediaShop investigates online real time bidding for media inventory – or Programmatic buying....
Published on Friday, 16 May 2014 by Richard Lord in
Digital
The (online) media world is changing fast - really fast. Blink and you might miss it. We are living in exciting times where buying efficiency, campaign measurability and performance are no longer just buzz words but now actually achievable! Technology…
Are you keeping track of a potential revolution called big data? Internationally, everyone is talking about big data and there is a distinct possibility that it will change the world. Basically, big data refers to our ability to collect and…
In June 2007 I wrote an article based on separating the wheat from the chaff regarding the 'new media' that, at the time, were fighting for their share of the advertising pie and delivery in terms of real reach and…
“Digital Video – what are we really talking about?”
Published on Friday, 28 March 2014 by Andrew Dabbs in
Digital
One has to ask the question. Why aren't media planners embracing yet the convergence of media? Using all the screens and opportunities to gain exposure for TV executions that costs millions to produce? I have tried to resolve video and…