When Technology meets insights
Published on Friday, 21 August 2015 by Tumi Mokgadinyane in
Technology
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and Cannes advertising festivals. The big winners who received standing ovations from industry peers and media mention aplenty where those whose…
An overview of Cannes, and a glimpse into what our industry will look like in the next decade....
Published on Tuesday, 11 August 2015 by Katharine Liese in
Digital
This year was the 62nd Cannes Festival of Creativity, held in Cannes, in the South of France. It attracted a record number of entries - 40 133 from around the world, hosting a staggering 13 500 delegates. Most notably in…
Time flies when you’re having fun
Published on Monday, 03 August 2015 by Chris Botha in
The Mediashop news
Isn't it funny how as you get older, every year seems to go by quicker? Here we are, and already half of 2015 is history! I once attended a talk where Adrian Gore from Discovery explained the phenomenon. Basically, as…
“The Outdoor Industry: Will you still need me, will you still feed me, when I’m 54?”...
Published on Monday, 20 July 2015 by Craig Wallis in
Digital
Will I, as an OOH media buyer, still be relevant in this year? (the year that I incidentally turn 54…) Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening…
Economists, marketers and doomsayers – it’s as clear as mud
Published on Monday, 13 July 2015 by Jedd Cokayne in
Economics
As a generally happy-go-lucky sort of person I like to stay away from reading matters around politics, economics and religion. Politics and religion are always a bone of contention, so let's leave them alone! But because I deal with finding…
What have we learnt from the latest RAMS 2015 release?
Published on Monday, 22 June 2015 by Margie Knap in
Marketing
As a true media geek, hearing that the latest AMPS/RAMS had been released was music to my ears. I couldn't wait to delve into the data to see which TV station had grown the most, what radio station was performing…
If something in media can be automated, chances are it will be. In the early days of RTB (real time bidding) we started this process with display ads but social, search, mobile and video have all since been added, and…
New media! That is how many people still refer to digital. But my question is how can something that has been around since the mid 90s (if not earlier) still be referred to as "new media"? What does digital have…
The MediaShop + FGI = FYI
Published on Friday, 20 February 2015 by Richard Lord in
The Mediashop news
Addressing the industry need for more insight specific based strategies, The MediaShop and research house FGI have teamed up, creating a collaboration entitled 'FYI'. "We believe that in this era of media proliferation, consumer confusion and accountability, the insight that…