Google's new algorithm may be called Fred - here's what you need to know Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to…
Digital monopolies and the global economies that are benefitting Chris Botha: Group MD of The MediaShop The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign…
Driverless Cars: The Death Knell for Roadside Billboards? Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled "The Future of OOH in a Self-Driving America".…
When The MediaShop's Johannesburg operation moved offices to its new premises in Bryanston, Chris and the team took advantage of the 'down time' to take up the Mannequin Challenge. "Great Minds Think Different - we put a lot of thought…
It’s Squeaky Bum Time for South Africa
Published on Tuesday, 16 May 2017 by Jedd Cokayne in
Economics
Jedd Cokayne, Business Unit Manager for The MediaShop Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at…
Does advertising need to catch up with the internet?
Published on Wednesday, 10 May 2017 by Avtaar Mohanlall in
Marketing
Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says "Hell Yes!" Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation…
Walk a mile in your consumer’s shoes to discover the pot of gold!...
Published on Wednesday, 03 May 2017 by Louise Hefer in
Marketing
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very…
YouTube's Ad Controversy And How It Affects You
Published on Tuesday, 25 April 2017 by Kevin Ndinguri in
Marketing
YouTube and Google hit with controversy and advertisers are not happy Kevin Ndinguri, Business Unit Manager at The MediaShop YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that…
Traditional media not dead YET for Millennials!
Published on Tuesday, 18 April 2017 by Laiza Zikalala in
Marketing
Traditional media is not dead for Millennials - yet! Laiza Zikalala, Business Unit Manager at The MediaShop According to Consumer Barometer, Millennials don't go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do…