Remember to remember me – making advertising stick
Published on Monday, 03 September 2018 by Louise Hefer in
Our Blog
Louise Hefer, Media Strategist at The MediaShop Something horrible recently happened in our household *cue first world problem here*. Our TV remote broke, and I mean proper broke…broke in terms of not being able to forward, exit or move between…
Influencer Marketing should be a non-negotiable on the schedule
Published on Thursday, 16 August 2018 by Jarred Mailer-Lyons in
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Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers…
Are You Telling Me, Or Are You Selling Me?
Published on Friday, 10 August 2018 by Nicci Jones in
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Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) check Everything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch - even movies on…
Maggie Pronto, Media Strategist at The MediaShop asks why we’re #SoBlessed #Grateful #SuperficialMuch Being the best you can be, to be #YourBestSelf is a powerful human need – but it’s no secret that our #SoBlessed, #SoObsessed culture is rather superficial.…
Are you ready to reach your future customer?
Published on Monday, 30 July 2018 by Gareth Grant in
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Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them? Gareth Grant, Business Unit Head at The MediaShop, questions how…
But what happens after Mandela Day?
Published on Thursday, 19 July 2018 by Cosmos Mashego in
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Cosmos Mashego, Creditors Clerk at The MediaShop asks a pretty important question… With Mandela Day on 18 July, most South Africans were doing what they normally do on this day, and that is stuff they don't do on any other…
Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to…
What’s up in the world of Digital OOH in SA?
Published on Thursday, 28 June 2018 by Craig Wallis in
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Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young,…
Chris Botha, Group Managing Director of The MediaShop An update from The MediaShop I was at a talk a few years back where Adrian Gore explained in some detail why every year seems to go by quicker than the previous…