Unlocking the power of “hyper-local”
Published on Monday, 14 March 2022 by Gareth Grant in
Marketing
Gareth Grant, Business Unit Manager at The MediaShop We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and lifestyles. This plays a role in the shops we…
Kgavgelo Masenya, Media Planner at The MediaShop. I recently went for brunch at a cute new spot with a group of friends, and as foodies we wanted to try a bit of everything, so we ordered quite a few dishes,…
Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game - the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget,…
These are the five questions we ask this time of year
Published on Monday, 31 January 2022 by Chris Botha in
Digital
Chris Botha, Group Managing Director at Park Advertising Firstly, to all our clients, media owner partners, agency partners, and friends in the media and marketing fraternity – a very Happy New Year! May 2022 be a blessed one for you…
How the fast-food industry adapted to survive
Published on Tuesday, 07 December 2021 by Nadine Lerm in
The Mediashop news
Nadine Lerm Media Strategist at The MediaShop says that the fast-food industry had to adapt in multiple ways to escape the devastating impact of Covid-19. There is no doubt that most industries have gone through a tough time since the…
Lead and they will follow
Published on Tuesday, 30 November 2021 by Jedd Cokayne in
The Mediashop news
Jedd Cokayne, Business Unit Manager at The Media Shop takes a look at marketing lessons from one of the world’s greatest athletes. As we start to wind down for the year, calm down to a mild panic and look forward…
How does company culture and leadership impact on Innovation?
Published on Thursday, 25 November 2021 by Ofentse Ikaneng in
The Mediashop news
Ofentse Ikaneng, Media Strategist at The MediaShop says that that the risk of not innovating is huge. https://www.youtube.com/watch?v=MjAUbjZ_kww While many companies focus on addressing problems, the most successful focus on raising the bar. When our agency won the Network Media…
Megan Walker, Senior Media Strategist at The MediaShop, looks at the Internet of Things in the retail and media space On the back of helping my son with an IoT focused school project, I naturally started thinking around the subject…
Colin Ramparsadh, Business Unit Director at The MediaShop Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of the box instead of studying would ruin our…