Posts in:Marketing

Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: "One of the saddest lessons of history is this: If we've been bamboozled long enough, we tend to reject any evidence of the bamboozle. We're no longer interested…

Sean Sullivan, Business Unit Manager at The MediaShop Marketing lessons are everywhere – even at The Cure concert. The Cure in Jozi! One of my all-time favourite bands. I simply couldn’t pass up this opportunity. So I packed my passport…

Lorraine Gwewera, Digital Strategist at The MediaShop In the wake of International Women’s Day, I found myself thinking about where we as the media industry stand when it comes to feminism. I decided it was a chance for us to…

Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent' type of behaviour. There's no doubt that technology is…

Chipo Mujuru. Digital Media Strategist at The MediaShop On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be?…

Belinda Kayton, Media Strategist at The Mediashop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B…